The top important HTML tags for SEO

How to make your website SEO-friendly?


SEO stands for Search engine optimization. It’s the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Having organic traffic is crucial for any page on the internet. The good thing is that there are some tips you can do to improve your web app or website rank on the internet.

Ready, let’s go!

1-Title Tags⁣

The HTML title tag plays a huge role for search engines. This tag is used for SEO to determine the topic of a particular page on the internet.

2-Meta Tags⁣

The HTML meta description tag is, as it is named, a description that goes with the title of the page to complete its existing purpose on the internet.

3-Heading Tags⁣

The heading tags are the <h1>,<h2>... etc. tags that structures a page on the internet. SEO thinks of a well-structured page as a reliable and good page that can be delivered or displayed to the user.

4-Alt Attribute⁣

The HTML alt attribute is famous for its importance for web accessibility, but it’s not all. It is also important for search engines as it helps SEO indexing images on the internet.

In case you want to read more about how to make your website rank 100% on its accessibility, here is a good article that gives you tips to follow:

5-Open Graph Tags⁣

Another not very known meta tag is the OG. It stands for Open Graph. These meta tags are snippets of code that control how URLs are displayed when shared on social media. This allows your website to become a rich object in social networks. You can find them in the <head> section of a webpage. Any tags with og: before a property name are Open Graph tags.

OG meta tag example

6-Canonical Tag⁣

This tag is a bit different. It tells the search engines which page out of a bunch of similar ones is more important. It is also used to prevent content duplication. Google doesn’t like duplicate content.

  • link rel=“canonical”: The link in this tag is the master (canonical) version of this page.
  • href=“”: The canonical version can be found at this URL.

7-Robots Tags⁣

This is a bit similar to the robots.txt file I’ve already talked about on the accessibility article below:

This HTML element indicates for the SEO which page on your website should be indexed.

Dear reader, I hope this was clear and useful.

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